28 february | News
The Textile Wave flooding Rinascente
A selection of the best contemporary brands in the world of textiles invades Rinascente stores throughout Italy. It is the Textile Wave, an event
29 march | NEWS
Ray Ban pop up store in Italy
The brand celebrates the 80th anniversary of the Aviator with a temporary store in Milan
The brand has opened the first pop-up store in Italy. It is hosted in the throbbing heart of Milan, the point of reference for shopping in the city and the crossroads of an international public: Piazza San Babila.
This new space hosts a large and exclusive offer of the brand’s products and perfectly mirrors its style.
The aim is to be a place where consumers can come into contact with the history and future of the brand through a journey in its world. A journey that begins on the outside, where the large windows are packed with video content and guide the consumer through the world of historic icons and the Ray-Ban Aviator 1937 limited edition.
The doors open on to the central message of the windows and the interior of this pop-up store: the Reinvented Campaign, launched on this occasion to celebrate the 80th anniversary of Ray-Ban Aviator.
Read also
11 may | News
Not After Ten Rinascente: the event not to be missed
ITA Due pop-up per il lancio della coloratissima Capsule Collection di Not After Ten. Il brand ha scelto due città e due settimane
23 august | News
An Alice in Wonderland-themed restaurant will pop-up in a secret venue in Chelmsford
A new kind of dining experience is coming to Chelmsford and it’s as Mad as a Hatter. The "Alice in Lobsterland" pop-up restaurant
28 august | News
Lancome launches its first virtual flagship store
On August 28, Lancôme is launching a virtual flagship store in Singapore called #LiveYourStrength to promote its Advanced Génifique Youth
Newsletter
Sign up for our newsletter to stay up to date on new available spaces, special discounts and new active pop-ups.
